E-commerce merchants are going beyond the gold padlock to go
green with Extended Validation SSL certificates, the e-commerce
standard for trust and security. The green browser address bar,
exclusive to EV SSL certificates, assures website visitors that they
are transacting on a highly trusted and secured domain. The EV SSL
certificate was designed to strengthen e-commerce security and
combat phishing attacks to make EV SSL the most complete SSL
certificate available. Visual assurance helps e-commerce merchants
increase trust, reduce shopping cart abandonment, and build
long-term revenue.
Obtaining an Extended Validation SSL certificate requires a
rigorous validation performed by Comodo, a registered Certificate
Authority (CA). This is required to ensure that the company behind
the site meets Extended Validation standard. These strict validation
guidelines help keep the green address bar associated with only
trusted organizations to maintain the highest level of security and
trust with visitors.